CedrusDB brand identity
A developer brand rooted in Lebanon's cedar: logo, palette, launch campaign, merch and conference materials.
- Role
- Brand & graphic designer
- Year
- 2025
A brand identity concept for CedrusDB, grown from the product's own colours, story and photography. The logo, campaign, print and packaging designs below are concept work for this portfolio; people, prices and claims in them are illustrative.
01Brand identity & visual direction
Rooted in reliability.
Cloud database
Cedrus is the Latin name of the cedar, Lebanon's tree: ancient, deep-rooted and still standing. The database brand borrows that strength. The mark is a cedar made of stacked database layers, the identity is graphite and indigo, and the voice is calm, technical and honest, like a good engineer during an incident.
Personality
- Reliable
- Technical
- Calm
- Rooted
Voice: do
- ✓Explain what happened and what to do next.
- ✓Use precise, technical language.
- ✓Show real metrics and code.
Voice: don't
- ✕Hide problems behind vague alerts.
- ✕Use buzzwords.
- ✕Over-design developer materials.
02Logo design & variations
A cedar tree built from stacked data layers: strong roots, steady growth.
Full colour, on light backgrounds.
App icon
Minimum sizes
Clear space
03Colour palette & typography
Indigo
#4F46E5 · 24%
Logo, actions
Violet
#A855F7 · 10%
Gradients, highlights
Graphite
#1A1D24 · 34%
Primary background
Top bar
#0F1115 · 12%
Deepest surface, merch
Emerald
#10B981 · 6%
Healthy status
Cloud gray
#F3F4F6 · 14%
Light surfaces, print
Bar widths show how much of the brand each colour should take. Hover a colour to see its value.
Display · Space Grotesk
Aa
ABCDEFGHIJKLM
nopqrstuvwxyz 0123456789
Text · JetBrains Mono
Rooted in
Your database, deeply rooted.
Monitoring, backups and point-in-time recovery for teams that can't afford downtime.
Cloud database · cedrusdb.io
05Posters, banners & promotional materials
CedrusDB · Managed Postgres
Rooted in reliability.
Monitoring, backups and point-in-time recovery for teams that can't afford downtime.
Your database, deeply rooted.
Monitoring, backups and recovery in one console.
Start freeYour database, deeply rooted.
Monitoring, backups and recovery in one console.
Start free06Product branding & mockups
07Stationery & digital touchpoints
Alex Morgan
Developer Relations
hello@cedrusdb.io · @cedrusdb
Email signature
Alex Morgan
Developer Relations, CedrusDB
cedrusdb.io · @cedrusdb
04Social media & campaign visuals
A launch series for @cedrusdb: the same voice, colours and layouts, built to be recognisable at a scroll.
cedrusdb
Sponsored
Rooted in reliability.
cedrusdb Managed databases that stay standing. Meet CedrusDB.
cedrusdb
Sponsored
12 ms
average latency on Production-US-East
cedrusdb Real-time metrics for every cluster.
cedrusdb
Sponsored
Restore to any second.
cedrusdb Point-in-time recovery, with a summary before anything changes.
cedrusdb
Sponsored
SELECT calm FROM production;
CedrusDB
cedrusdb Run, save and share queries against your cluster.
SELECT * FROM peace_of_mind;
Start free on CedrusDBScroll sideways for the whole series, including a 9:16 story.