Techno brand identity
A premium, honest retail brand for an electronics store: logo, palette, deal campaigns, packaging and print.
- Role
- Brand & graphic designer
- Year
- 2025
A brand identity concept for Techno, grown from the product's own colours, story and photography. The logo, campaign, print and packaging designs below are concept work for this portfolio; people, prices and claims in them are illustrative.
01Brand identity & visual direction
Next-gen tech, honestly priced.
Electronics retail
Techno sells the newest devices, so the brand borrows the language of technology itself: a precise hexagonal chip, a technical grotesk, deep midnight blue and a blue-to-cyan glow that feels like a screen waking up. It's premium without being cold, and every deal is shown honestly.
Personality
- Precise
- Premium
- Energetic
- Honest
Voice: do
- ✓Lead with the product benefit.
- ✓Show the real price and stock.
- ✓Keep specs simple and comparable.
Voice: don't
- ✕Use fake countdowns.
- ✕Overload with exclamation marks.
- ✕Hide warranty or delivery terms.
02Logo design & variations
A hexagonal chip with a T at its core: the heart of every device, and of the store.
Full colour, on light backgrounds.
App icon
Minimum sizes
Clear space
03Colour palette & typography
Midnight
#0F172A · 38%
Primary brand colour
Electric blue
#2563EB · 22%
Logo, buttons, links
Sky
#60A5FA · 8%
Gradient start
Cyan
#22D3EE · 8%
Gradient end
Gray 50
#F9FAFB · 18%
Product wells, paper
Sale red
#EF4444 · 6%
Deals only
Bar widths show how much of the brand each colour should take. Hover a colour to see its value.
Display · Space Grotesk
Aa
ABCDEFGHIJKLM
nopqrstuvwxyz 0123456789
Text · Inter
Next Gen
Summer Tech Week: up to 40% off.
The future of computing, with free shipping, an official 2-year warranty and 24/7 support.
Electronics retail · techno.store
05Posters, banners & promotional materials
New release
Next Gen Performance.
The future of computing, with free shipping, an official 2-year warranty and 24/7 support.
Summer Tech Week: up to 40% off.
Phones, laptops, audio and gaming.
Shop deals
Summer Tech Week: up to 40% off.
Phones, laptops, audio and gaming.
Shop deals06Product branding & mockups
07Stationery & digital touchpoints
Omar Fakhoury
Store Manager
hello@techno.store · @techno.store
Email signature
Omar Fakhoury
Store Manager, Techno
techno.store · @techno.store
04Social media & campaign visuals
A launch series for @techno.store: the same voice, colours and layouts, built to be recognisable at a scroll.
techno.store
Sponsored
Next Gen Performance.
techno.store The new ProBook X1 is here. Unmatched speed, stunning display.
techno.store
Sponsored
−40%
on top brands during Summer Tech Week
techno.store Real prices, real stock. Summer Tech Week starts now.
techno.store
Sponsored
Sound, uninterrupted.
techno.store Deal of the Day: noise-cancelling headphones, while stock lasts.
techno.store
Sponsored
Step inside.
techno.store Immerse yourself in virtual reality. Just launched.
Summer Tech Week
Up to 40% off · Shop nowScroll sideways for the whole series, including a 9:16 story.