LebUni Data brand identity
A trusted, institutional identity for Lebanon's higher-education data: logo, palette, reports, campaign and event materials.
- Role
- Brand & graphic designer
- Year
- 2025
A brand identity concept for LebUni Data, grown from the product's own colours, story and photography. The logo, campaign, print and packaging designs below are concept work for this portfolio; people, prices and claims in them are illustrative.
01Brand identity & visual direction
Higher education, in clear numbers.
Public sector data
LebUni Data is a public, trusted source of facts about Lebanon's universities. The identity combines the authority of a classic serif with the clarity of data: the mark is a university facade whose columns rise like a bar chart. It's institutional, but approachable.
Personality
- Trusted
- Clear
- Institutional
- Open
Voice: do
- ✓State the number, the year and the source.
- ✓Write for policy makers and the public.
- ✓Keep charts and words in sync.
Voice: don't
- ✕Round numbers without saying so.
- ✕Use marketing language.
- ✕Show a chart without context.
02Logo design & variations
Three columns under a roof that grow like a bar chart: academia and data in one sign.
Full colour, on light backgrounds.
App icon
Minimum sizes
Clear space
03Colour palette & typography
Navy
#0F172A · 36%
Primary brand colour
Primary blue
#2563EB · 22%
Logo and data highlights
Soft blue
#A5C4FF · 10%
Secondary data, charts
Orange
#F97316 · 8%
Public institutions, accents
Emerald
#10B981 · 6%
Growth and positive change
Page
#F8FAFC · 18%
Paper and reports
Bar widths show how much of the brand each colour should take. Hover a colour to see its value.
Display · Source Serif 4
Aa
ABCDEFGHIJKLM
nopqrstuvwxyz 0123456789
Text · Inter
Higher education,
210,540 students. 48 universities.
Enrollment, programs, research and regional coverage for Lebanon's 48 universities.
Public sector data · data.lebuni.gov.lb
05Posters, banners & promotional materials
Annual report 2023–2024
Higher education, in clear numbers.
Enrollment, programs, research and regional coverage for Lebanon's 48 universities.
210,540 students. 48 universities.
Explore the national higher-education dashboard.
Open the data210,540 students. 48 universities.
Explore the national higher-education dashboard.
Open the data06Product branding & mockups
07Stationery & digital touchpoints
Maya Saliba
Senior Policy Analyst
hello@data.lebuni.gov.lb · @lebunidata
Email signature
Maya Saliba
Senior Policy Analyst, LebUni Data
data.lebuni.gov.lb · @lebunidata
04Social media & campaign visuals
A launch series for @lebunidata: the same voice, colours and layouts, built to be recognisable at a scroll.
lebunidata
Sponsored
210,540
students enrolled across 48 universities in 2023–2024
lebunidata The national picture of higher education, now in one place.
lebunidata
Sponsored
12.4%
of students come from abroad
lebunidata International students, by university and region.
lebunidata
Sponsored
Compare universities fairly.
lebunidata Side by side, with ratios as well as totals.
lebunidata
Sponsored
Every number. Its year. Its source.
lebunidata Open data you can quote with confidence.
48 universities. One clear picture.
Explore LebUni DataScroll sideways for the whole series, including a 9:16 story.