FoodFlow brand identity
A warm partner brand for restaurants: logo, palette, social campaign, packaging and shop signage.
- Role
- Brand & graphic designer
- Year
- 2025
A brand identity concept for FoodFlow, grown from the product's own colours, story and photography. The logo, campaign, print and packaging designs below are concept work for this portfolio; people, prices and claims in them are illustrative.
01Brand identity & visual direction
Run your kitchen. We'll handle the flow.
Restaurant platform
FoodFlow is the calm behind a busy kitchen. The brand pairs an appetising orange with rounded, friendly geometry: a plate with a single wave flowing through it, the path of every order from the kitchen to the door. It speaks to restaurant owners as partners, warmly and without tech jargon.
Personality
- Warm
- Reliable
- Efficient
- Appetising
Voice: do
- ✓Speak like a partner who knows kitchens.
- ✓Lead with time and money saved.
- ✓Use mouth-watering food photography.
Voice: don't
- ✕Use technical jargon.
- ✕Show cold stock images.
- ✕Over-promise growth.
02Logo design & variations
A plate with a wave running through it: food, in motion, from kitchen to customer.
Full colour, on light backgrounds.
App icon
Minimum sizes
Clear space
03Colour palette & typography
FoodFlow orange
#FF6B35 · 30%
Logo, actions, highlights
Apricot
#FF9A70 · 10%
Secondary warm tone
Cream
#FFF1E9 · 22%
Packaging and soft backgrounds
Night
#151C26 · 22%
Dark surfaces
Charcoal
#1F2937 · 10%
Text
Fresh green
#10B981 · 6%
Status and freshness
Bar widths show how much of the brand each colour should take. Hover a colour to see its value.
Display · Poppins
Aa
ABCDEFGHIJKLM
nopqrstuvwxyz 0123456789
Text · Inter
Run the kitchen.
All your online orders. One flow.
Menu, orders, delivery, reviews and promotions in one warm, simple workspace.
Restaurant platform · foodflow.io
05Posters, banners & promotional materials
For restaurants
Run the kitchen. We'll handle the flow.
Menu, orders, delivery, reviews and promotions in one warm, simple workspace.
All your online orders. One flow.
Menu, orders, drivers and reviews.
Try FoodFlow
All your online orders. One flow.
Menu, orders, drivers and reviews.
Try FoodFlow06Product branding & mockups
07Stationery & digital touchpoints
Sarah Nader
Partner Success
hello@foodflow.io · @foodflow
Email signature
Sarah Nader
Partner Success, FoodFlow
foodflow.io · @foodflow
04Social media & campaign visuals
A launch series for @foodflow: the same voice, colours and layouts, built to be recognisable at a scroll.
foodflow
Sponsored
247 orders. Zero chaos.
foodflow Menu, orders, drivers and reviews, all in one flow.
foodflow
Sponsored
23 min
average delivery time, and getting faster
foodflow Track every order from kitchen to doorstep.
foodflow
Sponsored
Sold out? One tap.
foodflow Update your menu mid-service, in a single tap.
foodflow
Sponsored
"A little reply goes a long way."
FoodFlow tip
foodflow Answer reviews from the same place you manage orders.
Good morning, chef.
Here's today, at a glance.Scroll sideways for the whole series, including a 9:16 story.