Mizan brand identity
A calm, trustworthy bank brand built on balance: logo, palette, launch campaign, debit card and stationery.
- Role
- Brand & graphic designer
- Year
- 2025
A brand identity concept for Mizan, grown from the product's own colours, story and photography. The logo, campaign, print and packaging designs below are concept work for this portfolio; people, prices and claims in them are illustrative.
01Brand identity & visual direction
Your two currencies, finally in balance.
Digital banking
Mizan means balance. The identity is built on that one idea: two equal pans on a steady beam, the dollar and the lira, weighed honestly. Everything around the mark is calm and precise, so people feel in control of their money, not managed by it.
Personality
- Calm
- Trustworthy
- Clear
- Local
Voice: do
- ✓Speak plainly about money: rates, fees, totals.
- ✓Greet like a neighbour: "Marhaba".
- ✓Reassure with facts, not adjectives.
Voice: don't
- ✕Use banking jargon or small print.
- ✕Promise returns or use hype.
- ✕Shout with too many colours.
02Logo design & variations
Two pans, one beam: the mark balances a filled circle (the currency you have) with an outlined one (the currency you need).
Full colour, on light backgrounds.
App icon
Minimum sizes
Clear space
03Colour palette & typography
Deep navy
#003B5C · 34%
Primary brand colour, headlines
Teal
#00A896 · 24%
Logo, highlights, positive money
Aqua
#30D5BB · 10%
Gradients and accents
Mint
#E7F7F4 · 16%
Soft backgrounds
Scan orange
#FF6B35 · 6%
Single call-to-action accent
Cloud
#F5F7FA · 10%
Paper and light surfaces
Bar widths show how much of the brand each colour should take. Hover a colour to see its value.
Display · Plus Jakarta Sans
Aa
ABCDEFGHIJKLM
nopqrstuvwxyz 0123456789
Text · Plus Jakarta Sans
Two currencies.
Your money, in balance.
See your dollars and lira side by side, exchange at a rate you can see, and pay every bill on time.
Digital banking · mizan.bank
05Posters, banners & promotional materials
Banking for Lebanon
Two currencies. One balance.
See your dollars and lira side by side, exchange at a rate you can see, and pay every bill on time.
Your money, in balance.
USD and LBP side by side, rates shown upfront.
Open an accountYour money, in balance.
USD and LBP side by side, rates shown upfront.
Open an account06Product branding & mockups
•••• •••• •••• 4289
Rami Khoury
12/28
07Stationery & digital touchpoints
Maya Haddad
Relationship Manager
hello@mizan.bank · @mizan.bank
Email signature
Maya Haddad
Relationship Manager, Mizan
mizan.bank · @mizan.bank
04Social media & campaign visuals
A launch series for @mizan.bank: the same voice, colours and layouts, built to be recognisable at a scroll.
mizan.bank
Sponsored
Dollars. Lira. Balanced.
mizan.bank Two currencies, one calm app. Meet Mizan.
mizan.bank
Sponsored
1 tap
from home to transfer, exchange, bills or top-up
mizan.bank Everyday banking, one tap away.
mizan.bank
Sponsored
See the rate before you exchange.
mizan.bank No surprises at the last step. Ever.
mizan.bank
Sponsored
"Finally, I don't need a calculator to pay my bills."
Mizan users, probably
mizan.bank Bills, top-ups and transfers with the total shown upfront.
Marhaba, balance.
Download MizanScroll sideways for the whole series, including a 9:16 story.