Hayy brand identity
A warm neighbourhood brand for Beirut's local shops: logo, palette, social posts, bags, cups and shop signs.
- Role
- Brand & graphic designer
- Year
- 2025
A brand identity concept for Hayy, grown from the product's own colours, story and photography. The logo, campaign, print and packaging designs below are concept work for this portfolio; people, prices and claims in them are illustrative.
01Brand identity & visual direction
Your neighbourhood, one message away.
Local food & shops
Hayy means neighbourhood. The brand feels like the street it serves: warm linen, cedar green, terracotta and hand-made bakery smells. The mark is a doorway that's also a speech bubble, because every Hayy order starts with a hello at the door of a local shop.
Personality
- Warm
- Neighbourly
- Fresh
- Honest
Voice: do
- ✓Talk like the baker: "Sabah el kheir!"
- ✓Name real places and real food.
- ✓Keep it short and friendly.
Voice: don't
- ✕Sound like a big delivery chain.
- ✕Use stock-photo clichés.
- ✕Rush people with fake urgency.
02Logo design & variations
A shop doorway shaped like a speech bubble: local places, open for a conversation.
Full colour, on light backgrounds.
App icon
Minimum sizes
Clear space
03Colour palette & typography
Cedar green
#2D5D3B · 32%
Primary brand colour, logo
Linen
#FAF9F6 · 26%
Paper, packaging base
Terracotta
#C56349 · 14%
Warm accent, prices, offers
Sage
#8DC397 · 10%
Illustrations and highlights
Mint
#ECF1E9 · 10%
Soft backgrounds
Kraft
#C9A57A · 8%
Bags and labels
Bar widths show how much of the brand each colour should take. Hover a colour to see its value.
Display · Fraunces
Aa
ABCDEFGHIJKLM
nopqrstuvwxyz 0123456789
Text · Inter
The neighbourhood,
Fresh manakish, 0.3 km away.
Message the bakery, the roastery or the florist around the corner. Order, pay, and pick up when it's ready.
Local food & shops · hayy.app
05Posters, banners & promotional materials
Now in Achrafieh
The neighbourhood, in your pocket.
Message the bakery, the roastery or the florist around the corner. Order, pay, and pick up when it's ready.
Fresh manakish, 0.3 km away.
Order from the shops around you.
Open HayyFresh manakish, 0.3 km away.
Order from the shops around you.
Open Hayy06Product branding & mockups
07Stationery & digital touchpoints
Aline Saade
Partner shops
hello@hayy.app · @hayy.app
Email signature
Aline Saade
Partner shops, Hayy
hayy.app · @hayy.app
04Social media & campaign visuals
A launch series for @hayy.app: the same voice, colours and layouts, built to be recognisable at a scroll.
hayy.app
Sponsored
Fresh out of the oven, two streets away.
hayy.app Sabah el kheir! Your bakery is on Hayy. 🌿
hayy.app
Sponsored
Sabah el kheir.
Order from the bakery downstairs.
hayy.app Good mornings start around the corner.
hayy.app
Sponsored
Chat. Order. Pick up warm.
hayy.app Message your neighbourhood shops and order in the same chat.
hayy.app
Sponsored
Saved for you: 3 manakish.
hayy.app Reserve before it's gone, pick up when it's ready.
Your bakery is on Hayy.
Achrafieh · Open nowScroll sideways for the whole series, including a 9:16 story.