Rally brand identity
A bold, energetic fitness brand: logo, palette, event campaign, posters and crew merch.
- Role
- Brand & graphic designer
- Year
- 2025
A brand identity concept for Rally, grown from the product's own colours, story and photography. The logo, campaign, print and packaging designs below are concept work for this portfolio; people, prices and claims in them are illustrative.
01Brand identity & visual direction
Show up. Move together.
Fitness community
Rally is about the moment a group decides to go. The identity is loud on purpose: a condensed, all-caps wordmark, near-black surfaces and a single volt yellow that only appears where the energy is. The mark is three forward bars, a crew moving in the same direction.
Personality
- Energetic
- Inclusive
- Bold
- Supportive
Voice: do
- ✓Cheer people on: "Showing up is a win."
- ✓Use short, active sentences.
- ✓Celebrate beginners as loudly as athletes.
Voice: don't
- ✕Shame or compare bodies.
- ✕Use volt on everything.
- ✕Write long paragraphs.
02Logo design & variations
Three slanted bars moving forward together: a crew, a pace, a rally.
Full colour, on light backgrounds.
App icon
Minimum sizes
Clear space
03Colour palette & typography
Volt
#D4FF00 · 22%
Logo, highlights, calls to action
Black
#121212 · 40%
Primary background
Carbon
#1E1E1E · 16%
Cards and merch
Chalk
#F4F4EF · 12%
Light surfaces and print
Silver
#A0A0A0 · 6%
Secondary text
Cheer red
#EF4444 · 4%
Sparing emotional accent
Bar widths show how much of the brand each colour should take. Hover a colour to see its value.
Display · Anton
Aa
ABCDEFGHIJKLM
nopqrstuvwxyz 0123456789
Text · Inter
Finish
Train together. Finish stronger.
A full-body session to close the year with your crew. Central Park, 7 AM. All levels welcome.
Fitness community · rally.fit
05Posters, banners & promotional materials
Holiday Bootcamp · Dec 18
Finish strong.
A full-body session to close the year with your crew. Central Park, 7 AM. All levels welcome.
Train together. Finish stronger.
Find a partner, join a crew, keep your streak.
Join Rally
Train together. Finish stronger.
Find a partner, join a crew, keep your streak.
Join Rally06Product branding & mockups
07Stationery & digital touchpoints
Elody Mansour
Head Coach
hello@rally.fit · @rally.crew
Email signature
Elody Mansour
Head Coach, Rally
rally.fit · @rally.crew
04Social media & campaign visuals
A launch series for @rally.crew: the same voice, colours and layouts, built to be recognisable at a scroll.
rally.crew
Sponsored
Saturday 7 AM. We run.
rally.crew Central Park Loop. All levels. Bring a friend.
rally.crew
Sponsored
12 / 20
workouts this month. You're 60% there.
rally.crew December challenge is live. Join the crew.
rally.crew
Sponsored
Holiday Bootcamp. 4 spots left.
rally.crew Free for members. Reserve in one tap.
rally.crew
Sponsored
"Showing up is a win."
Trainer Elody
rally.crew Proud of everyone who made time to move today.
Count me in.
Reserve my spot · FreeScroll sideways for the whole series, including a 9:16 story.